Social Media Marketing in Sydney for Small Business

The world is on social media, with over 5 billion people using social media and spending at least 2 hours daily on it. Social media is used not only as a mode of entertainment but also as a search engine and a learning platform. We can learn about a certain topic by logging on to social media which has a detailed concise explanation with graphics to make our understanding better.  Traditional search engines like Google are dominant but Social Media has become one of the biggest search engines.

Businesses these days are creating content based on what their customers search for on social media. Their content strategy is based on the demographics, age, and location of their customers. Furthermore, with the advent of AI, there is a possibility that people may use AI such as ChatGPT and Gemini to get the answers that they are looking for instead of websites. Thus, social media is going to become more important for businesses to stay in touch with their customers who want some human touch and feel instead of getting answers from AI.

From SEO point of view, social media is important if you want to rank in the top pages of Google. Google indexing takes weeks and in most cases may take months. However, Google indexing can take weeks or even months, but pages with active social media sharing tend to be indexed faster.

Social Media Marketing helps businesses to learn more about their target audience and their buying habits by connecting with individuals online to find better ways to promote their products and services.