When a small business advertises its ad on an advertising platform such as Google, FB, Instagram, Youtube, etc, it pays the advertiser only if someone clicks on that ad. The main advantage for businesses is that their target customers click on the ads resulting in focused and effective marketing. The PPC ads are generally used to generate leads, increase online visibility, improve brand awareness and increase sales The Pay Per Click ads come in various formats such as images, videos, and clickable texts. They are generally mentioned by the advertising platforms that the PPC links are Ads or they are sponsored.
It is important to note that PPC marketing works more effectively if a business has strong SEO and valuable content. However, PPC can also work without a strong SEO. PPC allows you to directly connect with your target audience. Businesses can target people based on their potential customer’s interests, behavior, and demographics. Hence, PPC is quite effective for a business that wants quick results or wants to promote a specific product.
Google Ads are the most effective and widely used PPC advertising across online ads. Google has a sophisticated system where it selects the most effective ads to advertise to the target customer. Google selects an ad based on the value of the ad and the amount bid on it ads with the former given a strong preference. Hence, even if your bid amount is more on a certain ad, your ad won’t be selected if the value of your content is low. Google prioritizes on what their customers are looking for.
For Google Ads to work efficiently, keyword research is important as it helps to target the right customers. Google Ads provides a powerful tool called Keyword Planner for keyword research. There are other tools available on the market for keyword research such as Ubbersuggest, Semrush, Ahrefs etc, which help to conduct in-depth keyword research analysis. Business can place their bids on specific keywords which are relevant to what their customers are searching for.
Instagram and Facebook, with the same parent company, Meta, are great social networks with over billions of active users. Instagram has loads of younger users with majority of users in the age group of 18-29 years old, whereas Facebook has a majority of users in the age group of 25 -34 years old. These social platforms allow users to design and create your ads based on the demographics, location, interests, and the buying preferences of your target audience. Moreover, you can create edit various parameters to create multiple copies of your ads and manage these multiple ads through the Ads Manager of Meta. Meta also provides various detailed reports to track the performance of your ads.
The main advantage of Meta ads is that they are highly engaging with the video format one of the most popular medium if advertising. Furthermore, Meta ads are cheaper as compared to Google Ads.The cost of the ads will vary depending upon the ad location, industry competition, time of the ads and the duration of the ad.
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