Keyword Research: The Ultimate One Stop Solution for Businesses

Understand and Discover what your audience searches. Based on the Keyword research, create an SEO strategy that resonates with their searches

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KEYWORD RESEARCH

Prices starting at just $299

What is Keyword Research?

Keyword research is identifying the search terms that your customers type into search engines like Google, Bing, Yahoo, etc. These keywords can be specific words, phrases or questions based on your audience’s interest. By selecting the right keywords, businesses can align their content with their customers searches and thus, improve their online visibility.

Importance of Keyword Research for SEO

People search for information in unique ways, with their queries varying based on factors like age, gender, location, demographics, and even the time of the search. Interestingly, the same person might phrase their search differently within minutes, even when looking for the same information. This variability makes it crucial for businesses to anticipate all possible ways a query might be phrased and incorporate these variations into their content.

Thus, Keyword research helps you understand audience needs, create relevant content, improve rankings by targeting low-competition terms, boost organic traffic, and gain insights into market trends and competitors. In short, search engines will identify the keywords your users search for and display your content if it contains those keywords.

What are Keyword Research Services?

Keyword research can feel overwhelming, especially for those without a technical background. That’s why we offer keyword research services to simplify the process for you. At Digital Marketing Company Sydney, we combine our expertise with premium keyword research tools and a proven approach. Using the following steps, We conduct in-depth research on your audience, company, competitors, location, and industry to identify the best keywords tailored to your needs

YOUR SITE DISCOVERY

Before we start implementing our research, we start by understanding you and your business, industry, goals, target audience and expectations. We will conduct a review of your website’s current keyword rankings and organic traffic.

We will identify the keywords your competitors are ranking for to uncover opportunities and gaps in your existing strategy, helping you outperform them. Competitor analysis offers insights into market practices, industry trends, and customer behavior, enabling us to stay competitive and achieve better results.

Competition Analysis

Relevant Tool Utilization

The right Keyword research tools provide accurate search volume data, competition analysis, long-tail keyword suggestions, and insights into trends and competitor strategies. The widely used tools for keyword research consist of Google Keyword Planner, Ahrefs, SEMrush, Moz Keyword Explorer, Ubersuggest, and Keywords Everywhere. These tools empower businesses to optimize content, target the right audience, and improve SEO performance effectively.

Segmentation helps you tailor content to different customer segments, maximizing engagement and campaign effectiveness by targeting the right audience based on intent, demographics, or focus. Thus, the content is more engaging and relatable.

Segmentation

How Much Does Keyword Research Cost?

The cost of keyword research depends on the tools or services you choose:

Free Tools: Many free tools like Ubersuggest, AnswerThePublic, and some features of SEMrush offer basic keyword research at no cost. However, these tools provide limited research and it can be difficult to gain in-depth insights. Google Keyword Planner is a strong free option, as it’s directly connected to Google’s search engine. While it’s associated with Google Ads, and provides more detailed data for active advertisers, it still offers valuable insights even without ad spend.

Paid Tools: Premium tools like Ahrefs, SEMrush, Moz, and Serpstat typically range from $150 to $399 per month, depending on the plan and features required.

Freelancers or Agencies: Hiring a freelancer or agency for keyword research can cost between $300 and $2,500 or more, depending on the scope of work, the industry, the freelancer’s or agency’s expertise, and the complexity of the research.

In-House Teams: For in-house teams, the cost depends on employee salaries, which can range from $50 to $150 per hour for SEO specialists or marketing professionals.

Keyword Research: The Ultimate One Stop Solution for Businesses